Message to Programmers, Managers
No manager hires a consultant these days for a station that gets healthy ratings book-after-book. If your 25-54 numbers are steady or up, congratulations! But if your market is competitive. Too many AC's, Hot AC's or CHR's splitting the shares. Or if you want to avoid erosion, I'd like to talk with you. I've helped a lot of stations recover their 25-54's. And get the higher shares on the street so their sales teams could meet projections. There's no denying problem ratings. They're in black and white. But it up to you when to do something. It's part of being a GM. If you'd like a few helpful ideas for your station, call me. GARY BERKOWITZ. 248-737-3727.
Gary's clients include leading broadcasters. CBS Radio, Greater Media, Americom, ABC, Mapleton Communications, AccuRadio and other leading groups and private owners.
WMJX - Boston, KBZN - Salt Lake City, WWFS (Fresh 102.7) New York, WKQC-Charlotte, KRNO, Reno & AccuRadio.com are examples of successful AC’s that Gary Berkowitz has helped to improve 25-54 ratings.
For over 25 years, Gary has been helping AC radio stations across the US and Canada improve their 25-54 ratings. Gary is the AC expert.
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