PROFILE: GARY BERKOWITZ

For over 30 years, Gary has been involved in every aspect of the operation and management of high quality, financially successful radio stations. From on air personality to music and program director, Gary has done it all since graduating Emerson College in Boston with a BS in Mass Communications. In 1974, Gary became the original Program Director to put the now legendary PRO-FM in Providence on the air for Capital Cities/ABC radio. Some 22 years later, PRO-FM still sits on top of the Providence marketplace, using the strategy put in place by Gary.

“Hiring you is one of the smartest things I’ve done, and I want you to know how much I appreciate all your help. Please keep arguing with me when I’m wrong, or when you think another point of view should be considered. KRNO would be a far less successful station without your integrity, intelligence and skillful guidance.” - Tom Quinn President Americom Broadcasting

The next assignment was RKO's WROR Boston. The goal: to transition the station from an automated oldies station to a full service, music intense AC station. In less than a year, WROR became a top 5 player in Boston's crowded 25-54 marketplace. In 1982, Berkowitz returned to Providence to help Capital Cities re-build PRO-FM, as well as it's heritage full service AM station, WPRO. Within one book under Gary's leadership, both PRO stations were number one and number two in the market.

"Berkowitz is at his best when working with morning shows. Since I'm an on air PD, Gary has become my PD to make sure that the station and the morning show are always performing at 100%. The results are clear, WMGC-FM is Detroit's most exciting new radio story in a decade! We debuted #1 in just 6 months." Jim Harper Operations Manager/Morning Host WMGC Detroit, MI (Greater Media)

The next step lead to Detroit to program Capital Cities/ABC's 50,000 Full Service powerhouse WJR and CHR WHYT. Under Gary's leadership, WHYT developed its best 18-34 numbers ever as a CHR and Newstalk WJR was always #`1 25-54!

"Gary has worked with many of our stations; always achieving higher ratings. Gary is also very effective in helping to train our new PD's. He works very well with our people. We only have the best consultants. That's why Gary is on our team." Jim Shea, President/CEO Opus Broadcasting

In 1988, Gary joined Broadcasting Partners, Inc., to launch one of the country's first Hot AC's, Q95. In less than two years, Gary's custom-designed, flanker format on Q95 had gone from a non-player 25-54, to a consistent 25-54 top 5 winner. In 1990, Berkowitz Broadcast Consulting was founded with the mission of helping AC radio stations improve their ratings performance through superior sounding product and cutting-edge marketing techniques. Today, AC stations consulted by Gary Berkowitz are among the highest rated in their respective markets.

Improved 25-54 results for your station is our bottom line at Berkowitz Broadcast Consulting. 

Put the Berkowitz Broadcast Consulting "difference" on your team.