"Integrity is the essence of everything successful".A big part of your stations financial success is based on ratings. I have a documented record of success in turning ratings around. North America's best broadcasters trust me to guide and oversee their product.
A record of success. My involvement includes hundreds of AC radio’s biggest success stories. From Greater Media’s Magic 106.7 in Boston to the development of CBS Radio’s Fresh in NY and Now 97.9 (KBZN) in Salt Lake City. These stations and many others all have great products that led to ratings success.
Experience in all size markets. A winning track record in small, medium, large and major markets.
Multi-format expertise. Yes, I am an AC specialist but also bring other format expertise to you. I am now working with Classic Hits stations in addition to AC.
We've worked with consultants before who basically told us "what we wanted to hear" tell me about that? I provide "straight talking advice and solutions" to my clients.
Access and communication. Whether it’s after hours, holidays or weekends, you will be able to get hold of me. Phone calls are always returned within 24 hours (usually within an hour). See for yourself. Pick up the phone and call me now. 248.737.3727 and see how quick I'll return your call!
Collaboration and team building. I am a coach and work with your staff in that style. My goal is to win, not get the credit.
What can we expect when we start working with you? You will have a 100% commitment to your success. The first step is in-depth listening to the station and the market. Learning your station. The market. Your competition. The airstaff. What types of research you are doing? There's a good chance I already know about your market and station, but want to understand where it is today. From the music to the signal. The next step is complete analysis of your current ratings data. When that is complete, I will present you with recommendations and an action plan to start the ratings turnaround immediately.
Sure, we're talking with you in the beginning, but who will we work with? "When you hire Gary Berkowitz, you get Gary Berkowitz." There are no associates or "second stringer" consultants. I do all of your work.
On the personal side. I attended Emerson College in Boston and live in Detroit with my wife, BJ. We have three children. Radio has always been my occupation and hobby, but when I'm not working for your radio station, I enjoy playing drums and photography.
WHAT NOW? Now that you know a little bit more about me, let's talk. I look forward to learning more about you and your station. Call me at 248 737-3727 or click the button right below this and send me a message for a prompt response.
Meet Gary Berkowitz
Before his current tenure as President of the company that bares his name, Gary Berkowitz spent many years being involved in every aspect of the operation and management of some of America's most successful radio stations. Gary was the first Program Director at the legendary PRO-FM, Providence. He transformed WROR, Boston from an Oldies station to what would become one of the first AC’s in the US. Gary then went to Detroit for Capital Cities Communications to program News-Talk powerhouse WJR, and WHYT. Under Gary's leadership WHYT experienced the highest ratings ever as a CHR. The next step was when Gary launched one of the first Hot AC’s, Q95, Detroit with another #1 success story.
Gary started his Detroit-based Berkowitz Broadcast Consulting in 1990 and has been helping AC stations grow and achieve higher ratings ever since. Results driven, attentive and highly passionate best describes his style. In 2012 he was inducted to the Rhode Island Radio Hall of Fame as well as the WERS (Emerson College, Boston) Radio Hall of Fame.