Gary Berkowitz: AC Radio Consultant & Programming Partner
For more than 40 years, I've helped owners build dominant brands as a dedicated AC radio consultant and programming consultant. Looking back, I didn’t choose broadcasting. Radio chose me. Growing up in New York during the legendary WABC and WMCA era, I wasn’t just listening to the hits—I was obsessed with the mechanics of the dial. I wanted to know why one station sounded bigger, why a personality connected, and why a jingle stuck in your head. That lifelong curiosity is exactly what I bring to your station today.
Where It All Began
My career started at sixteen with an internship at WGBB on Long Island, where I volunteered for everything from running errands to writing copy. Later, while attending Emerson College, I worked on-air throughout New England, learning broadcasting from the ground up, including promotions, production, and station operations. Those early years shaped the core philosophy I bring to my clients today as a consultant: Great radio isn't created by accident. It's created on purpose.
A Lifetime of Building Great Radio Stations
That foundation opened the door to programming some of America's most successful Adult Contemporary, Top 40, and Classic Hits stations. I served as the first Program Director of 92 PRO-FM in Providence, helping launch a legendary Top 40 powerhouse. From there, I went on to transform an automated Oldies station into a pioneering FM AC leader at WROR Boston, and programmed dominant major-market stations WHYT, WJR, and Q95 in Detroit. Whether managing major-market budgets or lean local operations, I learned that great stations aren't built by one big idea, they are built through hundreds of smart programming decisions made every single day.
Berkowitz Broadcast Consulting
In 1990, I founded Berkowitz Broadcast Consulting. While owners initially hired me strictly as an AC radio consultant, those relationships quickly grew into full cluster partnerships. Today, I've had the privilege of consulting legendary brands like Magic 106.7 Boston, WBEB Philadelphia, Fresh 102.7 New York, Now 97.9 Salt Lake City and KYXY San Diego, alongside leading companies like iHeartMedia, Audacy, Cumulus, and Saga. No matter the market size, my mission never changes: Build a station listeners love... and advertisers value.
A Lifetime Beyond Radio
When I'm not working with stations or writing AC Programming Today, I’m spending time in Florida and Michigan with my wife, BJ, and our grandchildren. I am incredibly honored to be an inductee into both the Rhode Island Radio Hall of Fame and the Emerson College Radio Hall of Fame. After four decades in the business, my passion for this medium is stronger than ever. Let's put that experience to work for your station.