AC Programming Today Newsletter

Get exclusive AC and Classic Hits programming advice, scheduling tips, and market analysis directly from America's premier consultant, Gary Berkowitz

Gary Berkowitz Gary Berkowitz

Can you Feel “Fall” on Your Station?

Labor Day weekend means a lot more than the end of summer. It means the beginning of what is arguably “The Most Wonderful Time of the Year.” Looking back at my PD days, I always loved this change of seasons. No matter the station or format, fall was a new beginning.

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Programming, Air Talent, Management Gary Berkowitz Programming, Air Talent, Management Gary Berkowitz

Does You App Work?

If you believe the future of radio doesn’t involve apps, streaming, and in-car digital listening, you can stop reading now.

But if you’re ready to deal with reality, let’s get into it. For years, stations have proudly announced, “We have an app!” Great. You should. But that’s not the real question anymore. Does your app actually work in Apple CarPlay and Android Auto?

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Gary Berkowitz Gary Berkowitz

Climb the Ladder in Programming

I recently attended a webinar that featured NY real estate magnate and Shark Tank star Barbara Corcoran. She was most impressive and discussed many things about the sales process that related to the radio sales-programming relationship. She had many great quotes, but this is the one that stood out most; “Sales is the bloodline of every business".

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Gary Berkowitz Gary Berkowitz

Does Your Wife Program Your Radio Station?

I have probably audited hundreds of stations over the years, and it never fails, somewhere along the way I will hear the line every radio person knows too well, “My wife says.”

It is funny how often a station’s problems can be traced back to that one sentence, and here is the part most people do not expect, the biggest issues are not complicated. They are not strategic mysteries. They are not consultant level puzzles. They are the basics, the little things, the self-inflicted wounds. Stations rarely break because of one giant mistake; it is almost always "death by a thousand cuts."

And it usually starts the moment I tune in.

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Gary Berkowitz Gary Berkowitz

The Thanksgiving Week I Got Fired and How I Survived It

Today's newsletter is about being fired. It happened to me, and even though it was a while ago, it still lives very much in my mind. The reason I am writing about it is to let you know that you will be ok. It happens, and it very often leads to something much better than what you had.


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Gary Berkowitz Gary Berkowitz

Why Companionship Wins Every Time

There is a lot of noise in radio land right now. Between streaming algorithms, endless podcasts, and the looming shadow of AI, it is easy to get distracted by the shiny new toys. But we need to keep our eye on the ball. The primary reason people still choose radio isn’t the technology. It is the person on the air.

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Gary Berkowitz Gary Berkowitz

What I learned from being the PD at WJR: Part Two

Last week, I wrote about how my WJR era began. I had arrived in Detroit to program WHYT, but right down the hall sat WJR, the biggest, highest-billing, and, let’s be honest, oldest sounding giant in the Capital Cities empire. My mandate was simple: Keep the heritage, protect the legacy, but drag the demos down to the 25–54 sweet spot.

Easy, right? It was like being asked to perform a facelift on a mountain.

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Gary Berkowitz Gary Berkowitz

What WIll It Take To Get Young People into Radio?

I was bitten by the radio bug early. Growing up in New York, I spent hours glued to WABC and WMCA. The music hooked me, but it was the DJs, the jingles, and everything between the songs that made it feel larger than life. That excitement drew me into radio, and it’s kept me here ever since.

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Gary Berkowitz Gary Berkowitz

The Wrecking Crew Model and Your Station.

Last week, I wrote about the magic Rick Sklar created at WABC. We talked about how the secret sauce was not the processing or the contests. It was the on-air people. Sklar knew that radio wins when personalities connect, communicate, and create a feeling.

That idea has been rattling around my head lately because it reminds me of The Wrecking Crew.

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Gary Berkowitz Gary Berkowitz

The Wrecking Crew Model: Major Market Sound for Less.

Last week’s newsletter sparked a lot of response, and one thing was clear: you care as much about music history as you do about programming. The most common note I received wasn’t about strategy or ratings; it was this: How could you talk about the Wrecking Crew and not mention Carol Kaye?

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Gary Berkowitz Gary Berkowitz

How I Became the PD at WJR.

When I first arrived in Detroit, it was to run WHYT, the Capital Cities CHR station. It was a massive job, and I had my hands full. But right down the hallway sat the undisputed giant of the market: WJR.

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Gary Berkowitz Gary Berkowitz

Be Local and Don’t Kill Format

Being local has always mattered.

In 2026, it is essential. Listeners expect it. Advertisers demand it. And ownership wants it done without blowing up the format or adding bodies. The good news is that you can sound local, relevant, and connected even with voice tracking if you are intentional. Here are format safe ways to win the local battle every day.

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Blocking and Tackling

Every NFL team spends time on blocking and tackling. Think about that for a moment. These are the best football players in the world. They've been blocking and tackling since they were kids. Yet every training camp and every week during the season, coaches go back to the fundamentals. Why? Because championships are built on execution, not gimmicks. Radio isn't any different.

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Radio Programming, Air Talent, Holiday, Management Gary Berkowitz Radio Programming, Air Talent, Holiday, Management Gary Berkowitz

Forget the Logo. Fix the Programming

After more than four decades in radio programming and consulting, I've learned that some of the things programmers worry about most are things listeners rarely think about at all. A good example is the language we use. Radio people often create terminology that makes sense to us but not necessarily to the audience.

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Gary Berkowitz Gary Berkowitz

Radio Myths Programmers Still Believe.

After more than four decades in radio programming and consulting, I've learned that some of the things programmers worry about most are things listeners rarely think about at all. A good example is the language we use. Radio people often create terminology that makes sense to us but not necessarily to the audience.

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Gary Berkowitz Gary Berkowitz

I said it in 2020. Here’s where we are in 2026

Has a lot changed in just six years? Absolutely. Technology has seen massive upward swings. Back in 2020, "AI" wasn't even a whisper in most programming offices, and apps were often seen as something for the "geeks" to worry about. Back then, radio was largely just "doing its thing"—the same thing we’d done for decades.

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