Gary Berkowitz

Radio Programming Consultant for AC & Classic Hits Radio

Trusted by Broadcasters Nationwide. Focused on Results

Major Market Experience. Put to Work for Your Station.

If your station can sound better, perform better or compete more effectively, that is where I come in. I’m Gary Berkowitz, an AC and Classic Hits programming consultant with more than 40 years of successful programming experience. My work has included WBEB Philadelphia, Magic 106.7 Boston, Now 97.9 Salt Lake City, KEZK St. Louis and Fresh 102.7 New York, along with independently owned stations across the country.

What that means for you is simple. You get major market programming experience applied directly to your station, your market and your goals. Whether the issue is music, imaging, talent, ratings or overall station direction, I help identify what is working, what is getting in the way and what needs to happen next.

When You Hire Gary, You Get Gary.

You work directly with me. No associates. No second stringers. I keep my client list limited so I can stay personally involved. I do not hand you a report and disappear. I keep listening, stay involved and help your team make the changes happen. Call me. Email me. If something comes up at night or over the weekend, I am available. Don’t believe me? Call me at night, or on a weekend at (248) 737 3727. I’ll pick up.

Something Is Not Right.

You know when your station is not where it should be. Maybe the music is not connecting. Maybe the morning show has lost focus. Maybe the imaging sounds tired. Maybe the station no longer sounds as strong as the competition. Sometimes the ratings confirm it. Sometimes you simply hear it. That is usually when I get the call.

How I Can Help Your Station

MUSIC

The goal is not to make your station newer or older. It is to play the best, most familiar music for your audience, with stronger rotations, cleaner scheduling and better flow.

BRAND

Every piece of imaging should tell listeners what they get from choosing your station. I help sharpen your positioning, imaging, promos and liners so the station is easier to understand and remember. Your station should also sound like your market. If it could be dropped into another town and sound exactly the same, there is work to do.

TALENT

Good conversation is not always compelling radio. I help personalities tighten their breaks, improve their content, sound more local and give listeners something worth coming back for.

STRATEGY

I help you understand what the ratings are saying, what the competition is doing and which changes should come first.

Sometimes growth does not require finding more listeners. It requires giving the listeners you already have more reasons to come back throughout the day.

Sometimes You Need More Than a Consultant.

Some stations need a second opinion. Some need help developing their Program Director. Others need experienced programming leadership. As your Fractional Program Director, I can work alongside your team or lead the programming operation. You get experienced leadership without adding another full time management salary.

I Find It. Then We Fix It.

When you bring me into your station, you are getting more than 40 years of successful programming experience with major market and independently owned AC and Classic Hits stations. I do not come in looking for things to change. I first identify what is already working and protect it. Ratings can tell us where to look, but they do not always tell us what caused the problem. I study the ratings, listen closely, examine the competition and look at the station as a whole.

Is the music right? Are the clocks and rotations working? Is the imaging clear? Are the personalities connecting? Does the station sound local, focused and different from the competition? Once we know what is getting in the way, we work together to fix it.

Let’s Talk About Your Station.

Budgets are tight and every dollar matters. I can structure the work around what your station needs, whether it is a focused project, ongoing consulting or Fractional Program Director support. There is never a charge for the first conversation. Tell me what you are hearing, what the ratings are showing and what concerns you most. Call me directly at (248) 737 3727 or email gary@garyberk.com.

Let’s build a GREAT radio station together.