Trusted by Industry Leaders
Jim Loftus
Former CEO WBEB, Philadelphia and CEO Times-Shamrock Communications“I worked with Gary Berkowitz at WBEB in Philadelphia where he helped our team achieve record ratings and revenue, and as a stand-alone FM! Based on that success, I later asked him to again join forces with me for stations in Milwaukee, Baltimore, and Scranton/Wilkes-Barre.
Gary is a brilliant radio programmer who simply gets it. He has the best “ear” in the business and innately understands the audience, recognizes what a station needs, and knows how to make both the station and the team better.
At Mix-FM in Scranton, Gary served as our fractional Program Director, managing the station’s day-to-day programming, from the music and imaging to coaching and managing the air staff. He became a true extension of our management team.
Just as important, I trust Gary completely to always do the right thing for the station. When you work with Gary, you get Gary. There are very few people in this business whose judgment I have relied on and have achieved such success together as Gary Berkowitz.”
Tom Quinn
CEO/Owner Reno Media Group, Reno“Hiring you is one of the smartest things I’ve done, and I want you to know how much I appreciate all your help. Please keep arguing with me when I’m wrong, or when you think another point of view should be considered. AC KRNO and Classic Hits KODS would be far less successful stations without your integrity, intelligence and skillful guidance.”
Trusted by Industry Leaders
Steve Granato
Vice President/Programming, Renda Media, PittsburghGary has consulted our two biggest AC’s for over two years with tremendous success. He has the ability to narrow down a handful of key drivers and keep us laser focused on those.
Since his involvement we’ve had superior sounding products and tremendous success. Gary provides invaluable help with music research, imaging, marketing, promotions and talent coaching.
Not only do I highly recommend him, but I would happily discuss his achievements with anyone wishing to hire him in the future.
Brian Figula
Director of Programming, Connoisseur Communications, San Francisco"There's no one more passionate about the AC format than Gary. Turn on any station Gary works with and you'll hear his investment into the product: discipline, direction, excitement and character. Hire Gary and get Gary every time you pick up the phone."
Craig Hansen
“Gary Berkowitz ranks among the BEST of THE BEST professional radio consultants in America today. He can see and hear things that others may miss. His track record speaks for itself, and he is not persuaded by the latest fashion or fad to abandon the principles and strategies that have enabled him to create winning radio stations. It is not easy to compete with stations he programs, because he can see around corners! "
President, Red Rock Media
VP/Programming Amaturo-Sonoma Media, Santa Rosa, CAJim Murphy
"Gary is the best in his field. He has that knack for getting the station to sound just right, from morning shows to music to imaging and positioning. The feel he has for the product is a huge asset, and he’s always willing to take on a big project and dig right in with you. He’s been enormously helpful with both our AC and Classic Hits stations."
Mike Scott
Operations Manager, Manning Media"Working with Gary is like having the best in the business in your local building. Always available, always ready, completely engaged. I’ve been working with Gary for over a decade at two different companies, and we’ve been winning consistently year after year. When Gary Berkowitz is on your team, you win…period."
VP/Programming Mid-West CommunicationsJeff McCarthy
“Why Berkowitz? I always got Gary. My calls were returned promptly. You are flexible with market visits. Multiple format advice; when asked, you always gave great advice on all formats. Straight answers. Never sugar coated. Major market experience related to smaller markets. You have tremendous musical knowledge of what works and more important, what does not work. Sound advice on research & marketing projects. Always professional with very high broadcast standards. Shared experience in many great radio battles. Honesty and loyalty. You’re a winner. You are the only consultant Midwest Communications has used in the past 4 years. I will jump at the chance to work with you again in the future.”
Jim Shea
CEO, Mapleton Communications"Gary works with Mapleton's AC and Classic Hits formats, consistently delivering higher ratings. His expertise and collaborative approach make him incredibly effective when working with our program directors. Trust is crucial to me, and that’s why Gary Berkowitz is our go-to consultant for AC and Classic Hits."
Michelle Younkman
Executive Director Christian Music Broadcasters, Little Rock, AR"Thank you so much for speaking at our music and programming Momentum conference. You helped us fulfill our mission to encourage and engage our members to impact their communities. You make CMB better. We are grateful "