The AC Programming Today Newsletter
Practical programming advice for AC and Classic Hits radio, including music strategy, scheduling, ratings insights and market analysis from Gary Berkowitz.
Ideas you can put to work at your station.
Christmas in an Unrated Market. Yes or No?
If you’re in an unrated market, Christmas gives you something programmers in rated markets do not always have, freedom. With no ratings pressure, you can experiment, connect emotionally with your audience, and build brand equity. But should you go all Christmas? The answer is, it depends. And you have more options than you might think.
Can you Feel “Fall” on Your Station?
Labor Day weekend means a lot more than the end of summer. It means the beginning of what is arguably “The Most Wonderful Time of the Year.” Looking back at my PD days, I always loved this change of seasons. No matter the station or format, fall was a new beginning.
Does You App Work?
If you believe the future of radio doesn’t involve apps, streaming, and in-car digital listening, you can stop reading now.
But if you’re ready to deal with reality, let’s get into it. For years, stations have proudly announced, “We have an app!” Great. You should. But that’s not the real question anymore. Does your app actually work in Apple CarPlay and Android Auto?
