Not Just a Consultant. Your Programming Partner
Owners usually don’t call a radio programming consultant when everything is going great. They call when the ratings are going the wrong way. The station sounds tired. The music feels off. The imaging has lost energy. The morning show isn’t connecting. The station simply isn’t performing the way it should. That’s where I come in. As an Adult Contemporary and Classic Hits radio consultant, my role is simple: Help your station sound better, compete stronger, and give your sales team a product they can sell with confidence. Let’s build a better radio station together.
Find What's Holding the Station Back
The first thing I do is listen. Carefully. I listen to your station the way a programmer listens.
Is the music right? Are the clocks working? Is the imaging doing its job? Is the positioning clear? Are the personalities connecting? Does the station stand apart from the competition? Is there a clear reason for listeners to choose you? I’ll identify what’s holding the station back, spot the opportunity, and move quickly with a plan. No cookie-cutter plans.
Every radio station programming strategy is built around your station, your market, your people and your goals.
I specialize in AC and Classic Hits, with a consistent track record of helping stations grow 25-54 in competitive markets. I’ve worked with stations up against strong heritage competitors across the country, and I understand how to find the right lane, sharpen the product and help the station compete more effectively.
Build The Programming
Music Strategy
From construction of your library (Titles, categories, rules) to clocks, rotations and building of music software I will work with you to maximize your sound.
Imaging
From your voiceover talent, to writing and creation of imaging to jingles. I work with you on this crucial area to make sure that we are communicating the right message.
Ratings
From the time they are released to on-going discussions, I will keep you focused on the way we are measured. This is where I always stress, “Let’s not argue the opinions. Let’s argue the facts”
Positioning
Making sure your station has the right position is one of the most critical decisions you can make. I then begin working with you to write the imaging, get it produced and make sure it’s focused.
Talent
Morning Show Development. Individual talent critiques. Making sure that the personality side of your stations is job 1 to me. When it comes time to add or replace talent, I’ll be there to assist.
When You Hire Gary: You Get Gary
No junior associates. No handoffs. No second stringers. You get me, hands-on, available and fully engaged from day one. I don’t meter access. I don’t bill you every time you reach out.
Once we’re working together, quick response and honest communication are part of the relationship. If something comes up at night or on a Saturday afternoon or Sunday morning, call me. You’ll hear back quickly.
Some clients want a trusted second opinion. Some want help coaching their Program Director. Some want a hands-on programming partner. Others rely on me as their Fractional Program Director, helping make important programming decisions while the local team executes the plan.