Gary Berkowitz: Not Just a Consultant. Your Programming Partner.

Identify what’s holding your station back, and how to fix it.

The Diagnosis: Pinpoint exactly why ratings are slipping, why the station sounds tired, or why the morning show isn't connecting with the audience.

• Format Expertise: Leverage decades of programming experience across multiple formats, specializing as an AC radio consultant and Classic Hits expert.

• Strategic Advisory: Serve as an experienced sounding board and trusted second opinion for you and your Program Director when critical decisions arise.

Play the right songs, in the right balance, at the right time.

System Audit: A comprehensive review of your music library, categories, clocks, rotations, scheduling rules, and software to ensure error-free performance.

• Data & Toolboxes: Expert analysis and interpretation of local music research. If research isn’t available, we will build a winning list using proven programming tools.

• Turnkey Support: Ongoing, daily music scheduling is also available as an additional, hands-on service.

Own a clear, simple market position that cuts through the noise.

• Strategic Positioning: Define a clear position and ensure it is executed flawlessly on the air rather than getting buried beneath less important elements.

• Creative Direction: Comprehensive management of your imaging, from selecting the right voiceover talent and jingles to writing high-impact copy.

• Focused Messaging: Say the right thing in a way listeners will understand and remember, keeping your brand identity consistent and effective.

Turn your personalities into the best versions of themselves.

• Constructive Coaching: Direct, honest, and encouraging feedback for morning shows and individual hosts to elevate preparation, content, and connection.

• Staff Alignment: Regular coaching calls and team-wide Zoom sessions to keep the entire staff aligned and motivated.

• Recruiting & Hiring: Expert evaluation and recruitment support when you need to evaluate options and find the right fit for an open slot.

Some owners need more than occasional advice. They need an experienced programming leader who can become a true extension of the management team.

That is where my Fractional Program Director role comes in.

I can help oversee music, imaging, positioning, talent and day-to-day programming decisions while working closely with you, your General Manager and your local Program Director.

For some stations, I serve as the primary programming leader. For others, I work alongside the Program Director as a coach, sounding board and trusted second opinion.

My role can be as hands-on as you need it to be.

You get the experience and leadership of a proven Program Director without adding another full-time management position.

Limited availability. Unlimited commitment.

I intentionally work with a small group of stations so I can give each one the time, attention and personal involvement it deserves.

No junior associates. No handoffs. No second stringers.

Radio is a 24-hour business, and it is not at all uncommon for me to take calls at night or on weekends. Don’t believe me? Call me on a Saturday. I’ll pick up.

Radio is a serious business, and you have a significant investment in your station. I never lose sight of that.

When we work together, your station becomes my station, too. My number-one priority will always be doing what is best for the station and helping your business succeed.

Let’s have a conversation. No pressure. Just tell me what is going on, and we’ll see if there is a fit.